World Migratory Bird Day (WMBD) was initiated in 2006 and is an annual awareness-raising campaign highlighting the need for the conservation of migratory birds and their habitats. It has a global outreach and is an effective tool to help raise global awareness of the threats faced by migratory birds, their ecological importance, and the need for international cooperation to conserve them.
Every year people around the world take action and organize public events such as bird festivals, education programmes, exhibitions and bird-watching excursions to celebrate WMBD. All these activities can also be undertaken at any time on the year because that countries or regions observing the peak of migrations at different times, but the main day for the international celebrations is 10 May.
The theme for 2017 is "Their Future is our Future" and will focus on the topic of "Sustainable Development for Wildlife and People". WMBD 2017 will highlight the interdependence of people and nature, and more especially people and migratory animals - in particular birds, as they share the same planet and thus the same limited resources. The 2017 campaign will aim at raising awareness on the need for a sustainable management of our natural resources, demonstrating that birds conservation is also crucial for the future of humankind.